Case overview
Awesome Women in Construction (AWIC), spearheaded by the experienced and visionary Amanda Burow, is reshaping the landscape of the construction industry. With a rich background spanning over 25 years, Amanda’s journey in construction began in 1998 and has been marked by a passion for progress and equality. This journey led to the founding of AWIC in 2017, a not-for-profit organization dedicated to supporting women in construction.
Key Initiatives:
AWIC has launched several initiatives aimed at empowering women within the industry. One of the most notable is the Be Ready app. This innovative tool is designed to engage and educate the next generation of women in construction, showcasing diverse career pathways, job descriptions, and salary expectations. It serves as a valuable resource for high school students, tradie wives, mothers, and anyone interested in the construction sector.
Focus on Mentorship and Networking:
Central to AWIC’s mission is the provision of mentorship opportunities. The organization fosters a supportive community where women can connect, share experiences, and grow professionally. From the initial onboarding of members to active engagement, AWIC tailors its support to each member’s needs, offering mentorship that evolves organically within the community.
Personal and Professional Development:
AWIC is committed to the all-around development of its members. Programs like the Confident Women in Construction Program equip women with the confidence and tools needed for personal growth and improved business capacity. The organization also hosts various events, including International Women’s Day and the AWIC Awards Night, which serve as platforms for recognition, learning, and networking.
Expanding Reach and Awareness:
Through events, mentorship, and tools like the Be Ready app, AWIC is not only supporting current members of the construction industry but also opening doors for the future generation. Their efforts aim to make the construction industry a more inclusive and attractive option for women, changing perceptions and encouraging more women to consider careers in this field.
In summary, AWIC, under Amanda’s leadership, is more than an organization; it’s a movement toward inclusivity and empowerment in the construction industry. It provides a space where women can learn, connect, and advance in an industry traditionally not known for its diversity.
Brief
In this article, we explore the fruitful collaboration between Light Planning Media and Awesome Women in Construction (AWIC), focusing on their combined efforts to enhance AWIC’s digital presence and community outreach. Founded by Amanda Burow, AWIC is dedicated to empowering women in the traditionally male-dominated construction industry through various initiatives, including the Be Ready app.
Light Planning Media’s involvement included capturing key AWIC events like International Women’s Day and the AWIC Awards Night through professional videography and photography. They also played a significant role in promoting the Be Ready app, creating content that encourages more women to enter the construction industry. Furthermore, their ongoing collaboration with Amanda Burow involved producing engaging content like speeches and interviews, highlighting AWIC’s initiatives and impact.
The strategic approach encompassed enhancing AWIC’s digital presence, covering events, creating diverse content for digital platforms, and supporting the Be Ready app’s promotion. This strategy led to enhanced visibility and outreach for AWIC, a positive impact on the community with increased engagement and feedback, and a continuous supply of professional materials for promoting AWIC’s events and initiatives.
In conclusion, the partnership between Light Planning Media and AWIC successfully enhanced the organization’s digital presence and community engagement. It serves as a model for similar organizations, demonstrating the effectiveness of professional digital marketing and event coverage in driving growth and engagement within a community.
Our Approach
In our strategic approach to enhancing AWIC’s digital presence and promoting their initiatives, Light Planning Media focused on three core areas: ongoing event coverage, diverse content creation, and support for the Be Ready app promotion.
Ongoing Event Coverage:
Recognizing the power of live events in building community and fostering connections, our approach included comprehensive coverage of AWIC’s key events such as International Women’s Day and the AWIC Awards Night. We employed professional videography and photography to capture these events, ensuring each moment was documented with a focus on authenticity and engagement. This ongoing coverage helps to keep the community connected and informed, and serves as a valuable promotional tool for future events and initiatives.
Diverse Content Creation for Digital Platforms:
To engage a broader audience and enhance AWIC’s online presence, we developed a range of content tailored for various digital platforms. This included creating short-form videos for social media, detailed interviews and speeches for YouTube and the website, and visually appealing photography for all online channels. Each piece of content was crafted to highlight AWIC’s mission, showcase the successes of its members, and promote the organization’s values and initiatives.
Supporting the Be Ready App Promotion:
A significant part of our strategy was supporting the promotion of the Be Ready app. This involved creating engaging and informative content that underlined the app’s utility in guiding women toward careers in construction. Our promotional materials were designed to be accessible and appealing, encouraging downloads and engagement with the app. Through targeted social media campaigns and digital marketing efforts, we aimed to increase the app’s visibility and reach.
Overall, our approach was multifaceted and tailored to meet AWIC’s specific needs. By combining event coverage with diverse digital content and targeted app promotion, we aimed to create a comprehensive digital presence that not only highlighted AWIC’s work but also actively engaged and expanded their audience.
Brand Videos
The Results
Enhanced Visibility and Outreach
Our collaboration with AWIC significantly enhanced their digital visibility and outreach. Through our comprehensive event coverage and diverse content creation, AWIC’s online presence grew exponentially. The professional and dynamic portrayal of events like International Women’s Day and the AWIC Awards Night, coupled with regular content updates on digital platforms, led to a broader audience reach. The enhanced digital footprint helped draw more attention to AWIC’s mission and initiatives, thereby elevating its profile within and beyond the construction industry.
Positive Community Impact
The impact of our work was strongly felt within the AWIC community and beyond. The event highlights and promotional efforts for the Be Ready app resonated deeply with the audience, leading to increased engagement and positive feedback. These responses were evident in the growing number of interactions on social media, higher attendance at events, and an uptick in app downloads. The content effectively communicated AWIC’s values and initiatives, fostering a sense of community and support among existing and potential members, and affirming the organization’s role as a leader in championing women in construction.
Sustained Content Delivery
One of the key outcomes of our partnership was establishing a sustained flow of professional content for AWIC. This continuous content delivery ensured that AWIC had a steady stream of high-quality materials to promote their events and initiatives effectively. This ongoing supply of content has been instrumental in keeping the community engaged, raising awareness about career opportunities for women in construction, and maintaining the momentum of AWIC’s activities. The consistent and professional portrayal of AWIC’s initiatives has played a crucial role in reinforcing their message and expanding their influence in the construction industry.
